May 20 to 22 will be held the “Inspire fest by Nutella®” in Mdina. All of us will attend this event, but do you know the story and the recipe of “our” cream?
Nutella Story: how Nutella was invented
“Chocolate was so expensive, it was really high-end, nobody could afford it, at least in Italy,” Pietro Ferrero.
The Piedmont, region of Italy, and its capital Turin, was for centuried famed for its chocolate industry. It was the birthplace of Gianduja, a creamy combination of chocolate and hazelnuts. But only the rich could think of buying it.
Pietro Ferrero, who owned a bakery in Alba, Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of “Pasta Gianduja” in 1946.
At the time, there was very little chocolate because cocoa was in short supply due to World War II rationing.
So Ferrero used hazelnuts, which are plentiful in the Piedmont region of Italy (northwest), to extend the chocolate supply. This “Pasta Gianduja” was originally a solid block, but Ferrero started to sell a creamy version in 1951 as “Supercrema”.
In 1963, Ferrero’s son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified and it was renamed “Nutella®”.
The first jar of Nutella® left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular.
Fifty years on, Nutella is a global phenomenon, produced in 11 factories worldwide, and accounting for one fifth of the Ferrero Group’s turnover, along with other products such as Kinder and Ferrero Rocher chocolates.
The company is the number one user of hazelnuts in the world, buying up 25% of the entire world production.
- World Nutella® Day is February 5.
- During 2014, Poste italiane issued a 50th anniversary Nutella commemorative stamp
- Nutella has been used lika a co-star in a lot of films